Making Housing Accessible

Zillow invests in partnerships, research, and products that help build sustainable communities.

December 2020

When many Americans look to buy, sell, rent, or finance a home, the first place they turn is Zillow, the on-demand real estate platform that helps consumers with data, inspiration, and knowledge. Zillow, based in Seattle, Washington, is the most-visited real estate website in the United States.

Zillow’s impact program, Zillow for Good, underscores its commitment to sustainable cities and communities. Through this program, Zillow embraces the idea of “home as the heartbeat”—central to life and essential to it. As part of Zillow for Good, the company invests in partnerships, research, and products that it hopes will affect people’s lives for the better.

Each of Zillow’s business and product investments underlines its commitment to solving housing insecurity, homelessness, and fair housing issues. For instance, Zillow’s partnership with the Technology Access Foundation (TAF) uses science, technology, engineering, and mathematics, or STEM, for realizing social change and educational equality in communities of color and for people with low incomes. The company works with TAF by welcoming students to Zillow for annual worksite tours that make these students aware of the work opportunities available to them at Zillow. Students typically spend an entire day at Zillow’s campus, hearing from employees in different departments, engaging with a lunchtime panel of Zillow employees, and participating in interactive workshops in which Zillow employees teach them how to conceptualize, build, and market a new product and code a website.

Zillow is committed to making sure every American has an opportunity to exercise the right to vote. For instance, the company has a service on its website that provides renters with an easy, automatic way to register to vote in their new location. Zillow plans to extend its commitment to voter registration in coming elections, as it continues to use data to address longstanding challenges such as systemic inequality and racism.

When it comes to providing fair and equitable access to housing, Zillow, a member of Seattle’s Innovation Advisory Council, has developed an Affordable Housing Search Tool for the city’s Housing Connector. Through another initiative, the Local Legal Protections Resource, Zillow helps the LGBTQ community understand nondiscrimination laws for housing, employment, and public accommodations.

Zillow also shines a spotlight on public policy issues through its research arm. Recent Zillow Research reports on climate change, homelessness, housing affordability, and other topics that have been the basis for informational events, such as roundtables and public policy campaigns. One recent report highlighted the burdens faced by minimum-wage earners who pay rent and how a minimum wage increase would affect them, raising awareness of an issue critical for many Americans. Other research examined denials of mortgages for Black applicants and disparities in home values between races.

As one of the nation’s leading platforms connecting people to the housing they need, Zillow has recognized its tremendous potential to make an impact.

Sustainable Development Goals

The Sands Capital six investment criteria tend to lead us to businesses that are innovators or vital facilitators of change in industries undergoing significant transformation. Zillow is one of many portfolio businesses that create impact by addressing at least one major social or environmental challenge identified by the United Nations Sustainable Development Goals (SDGs). The SDGs to which Zillow contributes are SDG 10, Reduced Inequalities; SDG 11, Sustainable Cities and Communities; and SDG 16, Peace, Justice and Strong Institutions.


The business profiled was selected based on its reported alignment with one or more U.N. Sustainable Development Goals.  The views expressed are the opinion of Sands Capital Management and are not intended as a forecast, a guarantee of future results, investment recommendations, or an offer to buy or sell any securities. The views expressed were current as of the date indicated and are subject to change. This material may contain forward-looking statements, which are subject to uncertainty and contingencies outside of Sands Capital’s control. Readers should not place undue reliance upon these forward-looking statements. There is no guarantee that Sands Capital will meet its stated goals. Past performance is not indicative of future results. A company’s fundamentals or earnings growth is no guarantee that its share price will increase. Forward earnings projections are not predictors of stock price or investment performance, and do not represent past performance. The specific securities identified and described do not represent all of the securities purchased, sold, or recommended for advisory clients.  There is no assurance that any security will continue to be owned by Sands Capital Management. You should not assume that any investment is or will be profitable. All company logos and website images are used for illustrative purposes only and were obtained directly from the company websites. Company logos and website images are trademarks or registered trademarks of their respective owners and use of a logo does not imply any connection between Sands Capital and the company. GIPS® reports and additional disclosures for the related composites may be found at Sands Capital Annual Disclosure Presentation.

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